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Mercedes-Benz Achieves Record Increase in Sales for Fifth Year In A Row


Mercedes-Benz have released their sales figures for 2015 and they show that, for a record fifth year in a row, more cars have been delivered to customers than ever before. Mercedes-Benz sold 1,871,511 vehicles globally last year, which was an increase of 13.4%, with a strongest sales quarter of almost half a million units and December sales reaching 178,017.

Primary responsibility for the growth seems to lay with increased purchases of SUVs and compact cars. For the first time, more than half a million cars were sold within each segment of the market. There has also been a strong continuation in sales of the C-Class, Mercedes best-selling model.

Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars said:

“Last year, we sold more cars than ever before. We were able to increase our unit sales in all three core regions – Europe, NAFTA and Asia-Pacific. And with 373,459 units sold, China developed into our biggest individual market worldwide in 2015. With growth of 32.6%, Mercedes-Benz grew significantly faster than the overall automobile market.”

Mercedes-Benz sold more cars in Europe throughout 2015 than ever before with a total of 798,852 customers, which was up 10.5%. The hugely competitive German automotive market saw the three-pointed star maintain its leadership within the premium sector as sales increased by 4.7%. In the UK (the second largest market in Europe) a total of 144,474 units sold, an increase of 17%. In fact, across Europe, Mercedes-Benz achieved double digit growth in almost all of the region’s automotive markets, including Italy, Spain, Turkey, Switzerland and the Netherlands.

It is anticipated that sales of the new E-Class business saloon, the S-Class Cabrio and the C-Class Coupe will further boost sales for the brand moving into 2016.