Mercedes-Benz Achieves Record Increase in Sales for Fifth Year In A Row
Mercedes-Benz have released their sales figures for 2015 and they show that, for a record fifth year in a row, more cars have been delivered to customers than ever before. Mercedes-Benz sold 1,871,511 vehicles globally last year, which was an increase of 13.4%, with a strongest sales quarter of almost half a million units and December sales reaching 178,017.
Primary responsibility for the growth seems to lay with increased purchases of SUVs and compact cars. For the first time, more than half a million cars were sold within each segment of the market. There has also been a strong continuation in sales of the C-Class, Mercedes best-selling model.
Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars said:
“Last year, we sold more cars than ever before. We were able to increase our unit sales in all three core regions – Europe, NAFTA and Asia-Pacific. And with 373,459 units sold, China developed into our biggest individual market worldwide in 2015. With growth of 32.6%, Mercedes-Benz grew significantly faster than the overall automobile market.”
Mercedes-Benz sold more cars in Europe throughout 2015 than ever before with a total of 798,852 customers, which was up 10.5%. The hugely competitive German automotive market saw the three-pointed star maintain its leadership within the premium sector as sales increased by 4.7%. In the UK (the second largest market in Europe) a total of 144,474 units sold, an increase of 17%. In fact, across Europe, Mercedes-Benz achieved double digit growth in almost all of the region’s automotive markets, including Italy, Spain, Turkey, Switzerland and the Netherlands.
Hayley has been an automotive writer for six years, and is the editor of a popular UK motoring blog. She specialises in Mercedes-Benz and dreams of one day owning a Mercedes AMG A45.